WHO IS BLU
Launched in spring 2024, BLU is an Amsterdam-based brand founded by Nikola Schmitt.
The brand takes inspiration from the fast-paced lifestyle and the necessity for practicality, particularly for those always on the move. The original BLU bag was crafted with biking convenience in mind, showcasing the influence of Dutch biking culture.
Guided by her studies and experiences in the realm of sustainability in fashion, circularity plays a crucial role in BLU's decision-making process. BLU adopts a circular approach, making use of denim deadstock and scraps. Each piece is unique and handcrafted in Amsterdam.
Launched in spring 2024, BLU is an Amsterdam-based brand founded by Nikola Schmitt.
The brand takes inspiration from the fast-paced lifestyle and the necessity for practicality, particularly for those always on the move. The original BLU bag was crafted with biking convenience in mind, showcasing the influence of Dutch biking culture.
Guided by her studies and experiences in the realm of sustainability in fashion, circularity plays a crucial role in BLU's decision-making process. BLU adopts a circular approach, making use of denim deadstock and scraps. Each piece is unique and handcrafted in Amsterdam.
