HOW TO CARE
Denim is best kept unwashed.
All BLU denim has been pre-washed to prevent color transfer.
Denim is best kept unwashed.
All BLU denim has been pre-washed to prevent color transfer.
BLU in your hands:
- Denim washed frequently, ideally months without washing.
- To clean: spray with vinegar and air dry
- If wash is necessary: wash on cold / delicate, then re-shape and hang to dry.
*although washing infrequently may sound gross, the microbes found on denim post wear (skin cells, natural oils, etc.) are harmless, making frequent washing unnecessary.