HOW TO CARE

Denim is best kept unwashed.


All BLU denim has been pre-washed to prevent color transfer.

BLU in your hands:
  • Denim washed frequently, ideally months without washing.
  • To clean: spray with vinegar and air dry
  • If wash is necessary: wash on cold / delicate, then re-shape and hang to dry.

*although washing infrequently may sound gross, the microbes found on denim post wear (skin cells, natural oils, etc.) are harmless, making frequent washing unnecessary.

CIRCULARITY MADE BLU


︎


︎

HOMEPAGE