BLU utilizes 100% cotton, deadstock, raw denim as the primary input for our operations. Our intention is to be as circular and sustainable as possible, while remaining transparent about our current constraints
Deadstock refers to leftover materials from clothing production that would otherwise be discarded. Deadstock may mean the fabric has minor impurities such as sun damage or staining, it could also mean that collection was canceled or there were changes in production quantities, leading to untouched materials.
Deadstock is a material input stream that supports circular design, where materials are reused and waste is minimized. It serves as a convenient starting point for integrating circular principles into design as sourcing large pieces or fabric rolls becomes more manageable. However, is deadstock the ultimate solution for circularity? The answer is both yes and no. While deadstock, technically waste, constitutes 'new material,' brands should strive to prevent overproduction from the outset. Moreover, like all production processes, there are considerations such as the global transportation of materials.
At BLU, situated in a denim hub city, we prioritize local sourcing and aim to further minimize our environmental footprint by consolidating sourcing and manufacturing in one location.
Deadstock refers to leftover materials from clothing production that would otherwise be discarded. Deadstock may mean the fabric has minor impurities such as sun damage or staining, it could also mean that collection was canceled or there were changes in production quantities, leading to untouched materials.
Deadstock is a material input stream that supports circular design, where materials are reused and waste is minimized. It serves as a convenient starting point for integrating circular principles into design as sourcing large pieces or fabric rolls becomes more manageable. However, is deadstock the ultimate solution for circularity? The answer is both yes and no. While deadstock, technically waste, constitutes 'new material,' brands should strive to prevent overproduction from the outset. Moreover, like all production processes, there are considerations such as the global transportation of materials.
At BLU, situated in a denim hub city, we prioritize local sourcing and aim to further minimize our environmental footprint by consolidating sourcing and manufacturing in one location.
