OUR PROCESS

BLU officially began in Hong Kong, with ample time and abundant inspiration to begin this creative project. While living in Amsterdam, I came across a cross-body bag that sparked my creativity, leading me to create my own version. The bag features a thick strap that distributes the bag weight perfectly, ensuring comfort and functionality.

At BLU, we prioritize a circular approach in our design and production processes.Despite being a small operation, we are dedicated to sourcing deadstock denim from reputable suppliers.

As Amsterdam is renowned for its denim industry, we are fortunate to have access to local resources and transportation options, primarily relying on bikes for all logistical needs.


 
Currently, our production takes place in Amsterdam and is made by hand. We kindly ask for your understanding as you may come across some minor imperfections in the material or in the construction. In a world dominated by mass-production, we believe in the uniqueness and value of handmade items.

It is important to note that each batch of our bags is unique, as we utilize deadstock. While the quality remains consistent, variations in color and denim weight may occur, adding to the individuality of each piece.



CIRCULARITY MADE BLU


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HOMEPAGE